Search Engine Optimization
To optimize your Website means to develop it so that it’s found. To design each important page so that the Search Engines “see it”. Helping potential visitors locate your Website. This is one of the most important parts of the design.
Wikipedia – SEO Search engine optimization is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines.
SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines. SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.
Well, Wikipedia has part of it. WordPress can be a valuable tool for search engine optimization. This website is built on WordPress. WordPress offers a lot of useful tools that make benefit SEO . It’s versatile as a CMS / Content Management System too. With all of these tools there is still nothing simple about competing on today’s Internet. Keyword density, back links, tags, nofollow links, social networks, optimized titles, images, descriptions, fast pages and quality content. There is a lot involved in being ranked high. Need help ranking higher in Google, Bing and Yahoo? Contact me for SEO here. I am particularly interested in consultation for small businesses in Pasadena, California or the surrounding area.